For Planet For Profit is the mission-driven arm of global marketing and advertising agency,
Shitshow Creative.

We partner with organizations focused on positive environmental change, amplifying their impact by shining a light on their work.

Logo with a pink shape inside a black globe outline and the text 'forPlanetProfit' encircling it, against a blue sky with palm leaves.
Close-up of adhesive tape strips, with a row of small square transparent tape pieces on top of a larger black tape strip.

For the beautiful, brutal work of building something better.

Environmentally conscious branding from the mind that brought you the viral climate campaign,
Save Our Snowmen.

Save Our Snowmen was a satire-powered movement that showcases exactly what we stand for.

We created a 3-minute short film set in a fictional universe where snowmen were the face of climate grief, leveraging obituaries for melting snowmen, a spoof United Nations Snowman Summit, interactive adoption kits and global UGC tributes from 25+ countries.

It was part absurdist art, part emotional activism, and all
Shitshow energy.

It gained viral traction, a Times Square display and the attention of the United Nations.

And, most importantly, it inspired what we stand for now:

For planet.

For profit.

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